Streaming Spotlight

The Case for Independent Publishers as Premium

The Trade Desk published its list of 100 Premium Publishers report recently and it made for a good reminder of how often the middle class of Independent Publishers are overlooked and unfairly categorized as anything other than premium. The TTD list draws attention to major players dominating the space (in other words, the largest publishers) that have a lot to offer, but it's crucial for advertisers to recognize the value that smaller, independent publishers bring to the table. While they may have a smaller reach of larger entities, these independent publishers offer unique advantages that can be strategically leveraged for premium advertising. Read More →

How Live Impacts Non-Live Streaming Content

Live events captivate audiences in real-time, but can also significantly boost channel viewership and interest in rebroadcasts. That’s the goal for the Monster Jam channel as we leverage the excitement from live events, such as the recent World Finals event at SoFi Stadium, to enhance rebroadcast viewership and attract new fans to the channel for 24/7 viewing.

During the World Finals, fans saw channel promotions throughout the stadium and on the Jumbotron reminding them to tune in for 24/7 Monster Jam excitement. After the show, highlight reels, social media discussions, and word-of-mouth builds around key moments that can be experienced in the rebroadcast. It gets new fans tuning in, boosts viewing hours, and gives advertisers great buying opportunities to reach a highly engaged user base at a lower CPM than a live broadcast.

Experience more of the Monster Jam World Finals →

Happenings Around Our Orbit

• The debate over what is premium continues, and maybe it simply comes down to giving buyers clean options to reach an intended audience that will take action and at a competitive price. 

• Keith Dawkins, President of the Harlem Globetrotters, talks about keeping the iconic brand relevant, how the brand is back on TV for the first time in 40 years and the FAST channel that’s coming (via SPACEMOB) soon.

• FAST continues to gain ground with consumers. A new report shows that FAST platforms collectively have a 24% U.S. household reach, which was up 9% from Q4 2023.

Interested in learning more about our channels and how entertainment brands use FAST as a marketing vehicle? Want exclusive access to our audiences via PMP deals? Reply to this email.