Streaming Spotlight

It’s An Attention Economy

We’re living in an "attention economy" where the battle for consumer focus is more competitive than ever. Traditional advertising metrics like impressions and clicks are no longer sufficient in capturing meaningful engagement. To succeed, advertisers must prioritize creating impactful, resonant content that aligns with consumer interests and preferences while relying less on traditional digital ad metrics like impressions, viewability and clicks that don’t always paint the full picture in an attention economy.

This shift represents an important alignment between advertisers and publishers, as both are driven by the need to capture attention and build lasting relationships. It further underscores the necessity of fostering more direct strategic partnerships and reducing reliance on large-scale opaque bidding. Read More →

The Impact of Roku’s Ad Manager

Roku recently announced the launch of its self-service ad platform, Roku Ad Manager. For all the hype, how will this impact CTV publishers? Will this transform how streaming television is monetized? Read More →

Happenings Around Our Orbit

• Reimagining classic TV shows as animated cartoons breathes fresh life into beloved characters to create a nostalgic yet innovative fusion that captivates both old fans and new audiences, making it a binge-worthy streaming strategy. That’s the hope for The Red Green Show as Red Green More Animated plans for a fall release.

• For all the good things happening in the FAST space, and streaming in general, one thing you don’t hear a lot about is how the simple, lean-back approach of FAST corrects issues created from VOD.

• Everyone is playing Pickleball, but making it your business strategy is at another level. It’s what Patrick and Ashley Sullivan did with an electrolyte drink aimed at Pickleballers, which led to building a state-of-the-art Pickleball facility, the creation of the Arizona Pickleball League and now, with assistance from SPACEMOB, a close-up look at it all in the documentary, Breaking Pickleball, out now on Amazon Prime and PickleTV.

Interested in learning more about our channels and how entertainment brands use FAST as a marketing vehicle? Want exclusive access to our audiences via PMP deals? Reply to this email.