Streaming Spotlight

Pluto Celebrates Ten Years by Adding Monster Jam,
One of Ten New Channels

It’s hard to believe that PlutoTV has been around for a decade now. As the OG FAST streaming service, it’s become one of the most popular free streaming platforms and the largest with active users expected to exceed 100MM by the end of the year. SPACEMOB is happy to be part of the celebration by adding its Monster Jam channel to the Pluto TV lineup. This will be the third SPACEMOB channel to go live on PlutoTV. Read More →

Frustrated with Streaming Ad Black Boxes? FAST Channel Owners May Have the Answers

CTV Advertising Faces a Familiar Roadblock: Transparency. A recent study shows only 30% of advertisers have full clarity on where their CTV ads appear, and many are left in the dark about the surrounding content (brand suitability). This is especially concerning because reaching the right audience is crucial for CTV campaigns (as reported by 47% in The Trade Desk CTV Report 2024). Unfortunately, streaming platforms are becoming more opaque, making it harder for brands to feel confident about their investments. With limited targeting options and a lack of clear data on ad placements, advertisers need better solutions to execute effective CTV strategies.

Working with individual channel operators, just like how it works in Broadcast TV, might be the answer. Read More →

Happenings Around Our Orbit

• SPACEMOB signs an exclusive partnership to build and distribute a Harlem Globetrotters FAST channel. 

• 70% of CTV users now stream live sports events, and SPACEMOB is getting in on the action.

• SPACEMOB sends its Monster Jam channel to Pluto and Vizio WatchFree+.

Interested in learning more about our channels and how entertainment brands use FAST as a marketing vehicle? Want exclusive access to our audiences via PMP deals? Reply to this email.