Streaming Spotlight

The Trade Desk's Ventura OS – A Bold Bet in the Streaming OS Wars, But Can It Deliver?

The Trade Desk's launch of Ventura, a new streaming TV operating system, is an ambitious move that highlights the company’s efforts to deepen its influence in the CTV space. However, scaling Ventura to compete with established players like Roku, Google, and Amazon will be a monumental challenge. These competitors already have massive user bases, mature ecosystems, and strong consumer trust, whereas Ventura would need to build its ecosystem from scratch. Its focus on partnerships with smaller TV manufacturers, airlines, and hotel chains is unique, but that could have TTD facing a precarious scenario of not having the sustained scale advertisers require.

Does being a dominant force in one area of the industry make you well positioned to dominate another? Ventura’s success will depend on whether TTD can demonstrate clear value to users, advertisers, and distributors alike — an outcome that is far from guaranteed. Read More →

The Season to be Thankful in the World of Streaming

As Thanksgiving approaches, it’s the perfect time to reflect on what we’re grateful for as a content distributor and streaming TV publisher. In an industry that’s constantly evolving, we’ve seen remarkable growth, innovation, and opportunity in many forms this year. From shifting viewer habits to evolving revenue streams, there’s much to celebrate. Check out what we’re most thankful for this season. Read More →

Happenings Around Our Orbit

• Election day is behind us and the numbers for U.S. political ad spending are in. And they’re staggering: The 2024 election cycle topped $12 billion in total. Compared to 2020, CTV ad spending jumped 506% and likely becomes the go-to digital medium for future campaigns.

• The Harlem Globetrotters channel, distributed exclusively by SPACEMOB, is now live and amazing viewers on Vizio WatchFree+, channel #1332 in the Sports category.

• Media Ocean announced its acquisition of Innovid. This could be the start of many ad-tech, and specifically CTV, deals to come.

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