Streaming Spotlight

Ad Fill Rates Decline in CTV

The March 2025 CTV Trends Report from Wurl highlights a growing disconnect in the streaming TV advertising ecosystem: while audiences and ad inventory on Free Ad-Supported Streaming TV (FAST) platforms continue to surge, advertiser demand hasn’t kept pace. Despite projections of $32.57 billion in CTV ad spend this year, ad fill rates are declining and it’s a problem of outdated buying habits, programmatic systems built for something other than TV, walled gardens and inefficiencies across a fragmented landscape. The solution lies in modernizing buying strategies to embrace streaming’s complexity and unlock opportunities for both sides of the marketplace. With so much quality inventory being left on the table, it’s too big of an opportunity for either side of the marketplace to ignore. Read More →

Streaming Is the Future of Live Sports

Streaming is rapidly becoming the go-to destination for live sports, with nearly one-third of U.S. sports fans now turning to streaming platforms first for live games — a shift accelerating across all age groups. While subscription services still lead, Free Ad-Supported Streaming TV (FAST) is gaining momentum, with the number of FAST sports channels doubling since mid-2024. As platforms race to lock down live sports rights, brands that embrace this new streaming-first playbook now will have a strategic edge in the evolving media landscape. Read More →

Happenings Around Our Orbit

• The Harlem Globetrotters channel is live on Vizio WatchFree+.

• As streaming is rapidly becoming the go-to destination for live sports, we’re doing our part. Check out our upcoming live sports schedule.

• Meet up with our Chief Revenue Officer, Matt Brummett, at Possible in Miami next week.

Interested in learning more about our channels and how entertainment brands use FAST as a marketing vehicle? Want exclusive access to our audiences via PMP deals? Reply to this email.